CINEMA CITYPLEX TOMIS

August 31, 2019 posted by

We cannot talk about the digitalisation in the future tense. It is very difficult to measure the results after only five years as an art house cinema. How will it affect your work and your cinema? Nothing has happened in this direction for years; cinema has been promoted as relaxation and entertainment, and less as a cultural activity. Why are these important and what do they achieve? So I completely reset the strategy of programming and the agenda in general.

We cannot talk about the digitalisation in the future tense. It is very difficult to measure the results after only five years as an art house cinema. What is the biggest challenge of running a cinema such as yours? How will it affect your work and your cinema? You need JavaScript enabled to view it. Why are these important and what do they achieve?

Thus our big challenge, which is not only to schedule screenings for younger audience and children and to promote them in universities, highschools, tomus and kindergardens, but to help build a habit of cinema-going.

Cityplex Constanta

Our strategy is focused tomiw domestic film galas in the presence of directors and casts, film festivals, documentary programmes and programming based on themes and countries of origin in order to emphasize the diverse and interesting content.

So I completely reset the strategy of programming and the agenda in general. It is very difficult to measure the results after only five years as an art house cinema. Even if we are different, cinema is helping us admit that we face mutual problems and we basically share the same feelings through various artistic instruments.

It was a mandatory step to progress and led to unlimited possibilities by programming a diverse and rich content. More in this category: Having four screens and seats we decided from the very beginning to have a diverse programme of both American, and domestic and European titles as well.

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Unfortunately these 15 years were a long time and young audience basically grew up without a modern cinema.

Romania joined the European Union relatively late and thus our final goal is to persuade the younger audience that we can consider ourselves European only when we are able to know the history, traditions and culture of each community. We cannot talk about the digitalisation in the future tense. Cinema of the Month: You need JavaScript cijema to view it.

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The cinema is home to many festivals, events and film weeks. If commercial American and European productions have good national promotion, which helps us indirectly, our events are planned for building a loyal audience and also to encourage them to go beyond their passivity and their basic relaxation purpose. What kinds of films do you prefer to screen and why?

What is the biggest challenge of running a cinema such as tomie How will it affect your work and your cinema?

At the moment we are a very young cinema which is trying hard to do interesting things, and we are certain that the results are to come. Digitalisation started in December and was finished in September As a consequence we programme commercial films, which bring a constant audience, as well as all European weekly premieres cinemma also documentaries, experimental films, short films for students, Romanian classic films and independent productions.

Cityplex Tomis

Our goal is to set the ground for the next generation of audiences who are becoming film and culture addicted. We are already in the stage of upgrading to 4K technology, which will consume more financial resources but which will influence our decisions in running the cinemas.

Soon I realized that if you do not sow, you will not conema. Therefore, we now have events dedicated to young audience every week, and also special screenings for children and younger audience.

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Why are these important and what do they achieve? Nothing has happened in this direction for years; cinema has been promoted as relaxation and entertainment, and less as a cultural activity. However, we remain constant in programming art movies with tenacity, knowing that the audience will eventually cinena more and more quality and innovative movies.

Europa Cinemas is not only a prestigious network helping us financially to bring European and domestic films to the public, but it really is a platform for communication and inspiration. Our policy is to encourage and support every entity which has good ideas, good will and the same objectives as us, even if it does not have sufficient funding. I have to admit that at the beginning we organized many events for adults over 40, thinking that being an experienced and educated public, they will surely be interested in art house movies.

Although the audience has been very welcoming, it was very difficult especially in the first three years to find the balance between commercial cinema able to compensate the relatively high costs for a space in a commercial centre, and a cultural cinema eager to re-launch domestic films and to become a meeting point for European and Romanian filmmakers, as we wished from the very beginning.

I realized that the young generation is eager for knowledge and for making comparisons. We believe that going step by step leads to good results.

What about the digitalisation of cinemas?